Interview with Public Relations Consultant, Dean Shams, of KinetiqBuzz PR.
What you will learn:
Why traditional marketing is not effective anymore?
How to think beyond traditional marketing strategies. Four domains of credibility marketing to build reputation and achieve long term sales goals..
How to create personality that consumers want to associate with?
Does your business have a personality? Three real life examples of great personality versus great product.
How to get media coverage without having to pay for it?
How to get journalists interested enough to write about your brand or interview you on radio and TV? Two ways to make your business newsworthy. One factor to watch out for that will break your newsworthiness.
How do you measure the results from the efforts put into building PR credibility?
Two ways to quantify the intended reach.
How to generate quality and relevant information for content marketing?
How to manage content on a regular basis? What is one easy way to save time on researching content?
How to use social media to engage customers?
How frequent should you update your social media? Must you be in all platform (Twitter, Facebook, Blog, etc)? What is the difference between Twitter and Facebook? Which is the best way to reach out to your consumers yet manageable for you?
One overlooked offline social engagement tactic…
that will get your consumers to remember you and thank you for it as well as get you media attention. How to contribute to society and carry your brand at the same time?